We help technical companies increase sales by teaching them to communicate more powerfully.

Your people are your brand. We develop the stories your people tell, the information they deliver and we train them to communicate all of this clearly and with power. In the 21st century, everyone in your organization is in sales and marketing. We make them and your brand more valuable and powerful than you ever thought possible.

Send Reinforcements

Clients Include

Creative, Insights, and Strategy

Develop the messages, strategy and executions that will evolve your brand and drive your sales.

Talent Development

Make sure your people have direction and skills they need to stay on brand and get things done.

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August 15, 2017

A Manifesto for Practical Communications

This is the durable wisdom I have accumulated from twenty years of working with words, business problems and communication strategy. It is the core of both what I do and…

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June 15, 2017

A 2,500 year-old tool for better messaging

It’s old. It’s Greek. And, unsurprisingly, it involves geometry. But let’s save the history lesson for the appendix and jump right in. Fundamentally, there are three ways to persuade someone….

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June 1, 2017

An Easier Way to Develop Persuasive Communications

The world is filled with other people. And if you want to get anything done, you’re going to have to persuade at least some of them to see things your…