Category

Duke Energy

Variable Frequency Drives

By | Duke Energy, portfolio

They wanted a sales sheet, but a sales sheet wouldn’t have solved the underlying problem — when technical people talked about VFDs, they made the benefit of the product unintelligible, even to other technically-minded people. After all, pulse-width modulation is only interesting to a very small subset of the population. So we created a way to explain the benefit in a metaphor that anyone could understand without having to think about it very hard.

Monster

By | Duke Energy, portfolio

When compact florescent bulbs were first introduced, technical people did such a terrible job of explaining the benefits that advertising was required for Duke Energy to give them away for free.

Here’s how we put the benefits of CFL into relatable, human terms:

Paper Madness

By | Duke Energy, portfolio

One way or another, paperless billing should be a no-brainer for most people. But since we are all creatures of habit, we need compelling reasons to change our behavior.

Stairway

By | Duke Energy, portfolio

When compact florescent bulbs were first introduced, technical people did such a terrible job of explaining the benefits that advertising was required for Duke Energy to give them away for free.

Here’s how we put the benefits of CFL into relatable, human terms: